The SMO services have grown considerably during the past few years. This kind of amenities are designed to assist producers create an online identity, market their products, enrich the brand value & attract visitors to the website and make customers through online social networks. Social Media Optimization may be the method of social media activity with the intent of attracting unique visitors to the website content. It can also be explained as the process of marketing a site, company or brand with social media channels by engaging and interacting with existing customers or potential purchasers. This technique is essentially used for getting great amount of traffic thus to their webpage and the allows the marketers in making links. The concept behind SMO should be very simple, it implement changes to optimize site so as it will be the foremost easily linked as well as the visible towards the media searches. The concept behind SMO usually are very simple, it implement changes to optimize a site to ensure that it will be top easily linked plus the visible to the media searches. Social Media Optimization would be the method of social media activity through the intent of attracting unique visitors to the web site content. It will also be explained as the process of marketing a site, business otherwise brand through social media channels by engaging and interacting who have existing customers or potential customers. This system is basically used for receiving great deal of ranking therefore to their website and also enables their marketers in making links. Now the business might be promoted through the web or online media which supplies the best opportunity to achieve the audience & promote their products & amenities. The social media optimization agency seeks to build a winning situation on the business organizations. SMO facilitates in building relationship between the purchasers and companies and others of their staff, which ends up in long traffic for a long time which enable it to without difficulty develop high value links. The SMO enables to produce mouth for your services and products therefore your business website gets more attention, accessibility & visibility. Apart from most of these SMO allows to improve in-bounds link rates that helps in ranking your web page within the top position of the search engines.